PROJECT DESCRIPTION
Tracey Preston
One of Philadelphia’s Darlings – Singer and Songwriter. Tracey Preston has been captivating audiences around the world with her soulful tone and warm approach. Some might have seen her amazing performance on NBC’s the Voice or singing background for Grammy nominated artist Vivian Green, while others may have caught her captivating audiences in Spain. We’ve had the pleasure of developing the brand identity for her debut single as a solo artist – Soar’n.
Problem
Tracey is a PRO and the stage loves her just as much as her audience does. As she stepped out on her own as a solo artist, Tracey was very clear that she wanted all elements surrounding this launch to be consistent and authentic to the brand. Here’s what we came up with!
Solution
Tracey is minimalist, she prefers a sleek style with a pop of edge. We wanted to stay true to who she is while also adding polished elements, texture and color. These brand enhancements would allow the world to not only embrace Tracey the background vocalist, but appreciate Tracey the emerging BRAND.
- Styling
- Creative Direction
- Photo and Video concepts
- Graphic Design & Packaging
- Apparel Design
- Artist Development
- Social Media